Business Solutions
Web 2.0
The 'new' internet or 'Web 2.0' is all about richer content based on collaboration and information sharing, encouraging end users to be more interactive with the content they access and more proactive about producing their own web content. Web 2.0 could mean new opportunities for your business. Users can easily access the web at home, in the office or on their phone. Faster connections, new devices and new online applications have all helped to change the way people work, socialise and shop. It is now easier than ever for you to directly target customers, offer new online services or build brand awareness through the use of blogs, forums or social networking sites. Web 2.0 is far more about creating a community around your brand and conversing online with your customers - a 'web culture' that means greater interaction between you and your customer.
Cloud Computing
The Cloud is the concept that all your programs and files can be held online rather than on just one computer in your office. An extension of current web services, cloud computing eases the software and hardware demands placed on you and your business, since the network of computers that makes up 'the cloud' handles these for you. All you need, as a user, is the software required to let you access your resources online. Instead of running an email client locally on your computer, you access your emails from any computer, anywhere in the world, by logging on to your account over the internet. Cloud computing builds on this model providing both cost benefits and flexibility for your business.
The Business Link website has more information regarding Web 2.0 and Cloud Computing that you may find useful.
